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Turning a Specific Need into 33X Year-Over-Year Revenue
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Tim Turner
Founder and President
Satisfeed
Evolving strategy called for a new fundraising approach
Satisfeed faced a dual challenge: funding a critical operational need while navigating uncertainty about donor engagement and larger asks. By launching a time-limited matching campaign with MatchNice tied to a specific, tangible goal, the team created clarity and urgency donors could rally around, driving 33X year-over-year total revenue, re-engaging lapsed supporters, and activating first-time donors.
12X
increase in average gift size
Increase in online revenue
12X
Increase in year-over-year campaign revenue
33X
29%
of donors were first-time givers
29%
of donors hadn't given in the previous 1.5-4 years
I’ve been told over and over that the more specific the need, the better the results, and this campaign proved that to be true.
🚚 Funding a Critical Need Without Overwhelming Donors
As Satisfeed works to transform from a drive-through food pantry into a choice-based, free farmers market, operational capacity became a limiting factor. The organization rescues food that would otherwise be discarded by local grocers and restaurants, but existing infrastructure could no longer keep pace.
“One truck was not enough. I knew we needed another truck…and not someday, but now, if we were going to keep rescuing food that would otherwise go to waste.”
🎯 Specific goals helped to achieve outsized impact
By tying the campaign to a clear, tangible outcome — funding a 16-foot refrigerated truck — the match gave donors something concrete to rally around, rather than another generic year-end appeal.
“I’m stunned — but I’m also not surprised. I’ve been told over and over that the more specific the need, the better the results, and this campaign proved that to be true.”
💚 Matching Helped Unlock Confidence, Not Just Dollars
For Satisfeed, the value of the matching campaign went beyond financial results. With limited internal capacity, the organization needed support not just with strategy, but with execution.
“I knew I didn’t have the time, talent, or resources to put together a campaign like this on my own. Having MatchNice step in and handle the heavy lifting made it feel manageable.”
💡 Don’t Be Intimidated by Launching a Matching Campaign
The biggest takeaway from the campaign wasn’t tactical — it was psychological. Matching gave Satisfeed permission to ask more confidently and think bigger, without feeling unrealistic or intimidating.
“When matching feels like a six-figure, abstract idea, it’s intimidating. But when you tie it to something real — a truck, a refrigerator, a set of tires — it suddenly feels achievable.”
✅ This case study was developed in partnership with Satisfeed, with all figures verified for accuracy.
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