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Launching a first major fundraising campaign with a match.
Roy Whitley
President & CEO
Rx Outreach
Disaster Response: Breaking Down Barriers to Medication Access
In the wake of devastating tornadoes in Missouri, Rx Outreach partnered with MatchNice to launch its first major online fundraising campaign, in just one day. The donation match created urgency, acted as a powerful credibility signal, and inspired donors to act. By streamlining the giving process, it boosted engagement, expanded reach, and delivered dramatic results: they doubled their donor base in 30 days.
“Our donor base doubled as a result of this, which was astounding for us… I think the match played a very significant part as well… It added credibility to who we are and who we serve in our fundraising efforts.”
🌀 Challenge: Building Awareness for a New Free Medication Program
When launching their free medication pilot, Rx Outreach faced three hurdles
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Limited brand awareness
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The complexities of online fundraising, and
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Public uncertainty about who they served.
“One big challenge was brand awareness… two, we have a modest history of public fundraising efforts... with a confusion about who we serve and how people can help.”
💚 Impact: Doubling Donors and Gaining Visibility
The match helped Rx Outreach exceed fundraising expectations, connect with new supporters, and engage communities in urgent need. Local visibility also grew, building momentum for long-term awareness.
“We probably wouldn’t have raised nearly as much without the match… it
allowed us to show up for our community in a new way.”
💊 Use of Funds: Prescriptions Delivered, Lives Touched
Matching funds provided prescriptions for first-time patients, all at no cost. Volunteers hand-delivered medications, even picking them up from pharmacies for those unable to leave home after the storm.
“We filled about 73 prescriptions… we had volunteers who would literally go to the pharmacy, pick up the medication, and deliver it, all free of charge.”
💡 Matching Helps Everyone Feel Like a Philanthropist
Rx Outreach found that donation matching built donor confidence and inspire generosity, especially among small-dollar givers. With remaining funds, they aim to support the long-term recovery effort.
“Matching gives credibility. It lets people feel philanthropic, even when they may not have the means to give as much as they’d like — and that’s meaningful.”
✅ This case study was developed in partnership with Rx Outreach, with all figures verified for accuracy.
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