A Proven Framework to Turn Matching Into a Growth Engine

Most donation matching fails because it’s treated like a gimmick instead of a system. This guide introduces MatchNice’s ABC Method — Align, Build, Communicate — a step-by-step framework used across real nonprofit campaigns to increase conversion, average gift size, donor acquisition, and trust. Rather than guessing at timing, messaging, or match structure, the methodology forces clarity around the goal, secures and activates matching funds strategically, and then uses real-time progress and storytelling to sustain momentum. The result isn’t just “more urgency,” it’s measurably better fundraising performance across multiple nonprofit sizes and missions, backed by documented case studies and outcomes.