.webp)
How Serendipity Center Turned a $1,000 DAF Match into $12,000+ in Total Impact
Serendipity Center joined the world’s first donor-advised fund matching pilot to inspire earlier giving, educate DAF holders, and fund new student opportunities.
Executive Summary
Challenge
Serendipity needed more funding earlier in the school year while helping supporters understand how to turn their donor-advised funds into charitable gifts.
Solution
For DAF Day, Serendipity launched a first-of-its-kind MatchNice DAF matching campaign, pairing a $1,000 match with education and donor outreach.
.png){kind=small}
Results
The $1,000 match was met and helped inspire an unexpected $10,000 DAF contribution, plus additional gifts, creating $12,000+ in total impact.
$12K+
TOTAL CAMPAIGN IMPACT
$10K
UNEXPECTED DAF GIFT VIA MATCH
$1K
DAF MATCH SECURED
600%
ABOVE INITIAL MATCHING GOAL
Key Insights
Giving Started Earlier
The DAF Day matching campaign helped Serendipity generate funding earlier in the school year, reducing its reliance on year-end giving and building momentum ahead of GivingTuesday.
.webp){kind=small}
$1K Match Helped Unlock a $10K Gift
After learning about the match, one supporter contacted her advisor and made an unexpected $10,000 DAF contribution, 10X the original matching amount, which was completely unexpected.
DAF Education Unlocks Giving
Some supporters didn’t identify as “DAF donors” or understand online DAF giving. Using familiar language like “your Schwab or Fidelity account” helped make the opportunity easier to understand.
.webp){kind=small}
Matches are a Great Way to Reach Out
The campaign gave Serendipity a timely reason to start conversations with supporters, reinforcing that personal relationships and education can be just as important as campaign communications.
.webp)
