.webp)
How Satisfeed Turned a Specific Need into 33X Year-Over-Year Revenue
Satisfeed used a time-limited matching campaign to fund a critical refrigerated truck, giving donors a tangible need to rally around.
Executive Summary
Challenge
Satisfeed urgently needed a refrigerated truck to rescue more food, but limited capacity and uncertainty around larger donor asks made fundraising difficult.
Solution
Satisfeed ran a time-limited matching campaign powered by MatchNice, centered on one tangible need: funding a 16-foot refrigerated truck.
.png){kind=small}
Results
The campaign generated 33X year-over-year revenue, increased average gifts 12X, and activated both first-time and long-lapsed donors.
33X
YEAR OVER YEAR CAMPAIGN REVENUE
12X
INCREASE IN AVERAGE GIFT SIZE
29%
OF DONORS WERE BRAND NEW
29%
OF DONORS HADN'T GIVEN IN 1.5-4 YEARS
Key Insights
Specific, Tangible Outcomes Matter
Centering the campaign on one tangible need, a 16-foot refrigerated truck, gave donors a clear need and outcome to rally around.
.webp){kind=small}
Matches Unlock Bigger Gifts
Average gift size increased 12X year over year, showing how a concrete need paired with a match helped inspire significantly larger giving.
Expanding Your Donor Base
The match gave a reason for new supporters share the campaign and to jump in, with 29% of donors were first-time givers.
.webp){kind=small}
Reengaged Lapsed Donors
Another 29% of donors hadn’t given in 1.5–4 years, showing the campaign helped reactivate supporters who had fallen away.
.webp)
