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The Matching Mirage
Donation matching has long been one of fundraising’s most effective tools to inspire generosity. Yet as matching campaigns have become more common, its meaning is blurred amidst donor skepticism and confusion.
Following the State of Donation Matching survey, MatchNice conducted a live poll of over 120 nonprofit professionals to share their perspectives with matching.
The results highlight a critical takeaway: ease, transparency, and accessibility are at the heart of truly inspiring matching campaigns.
What's
Inside
1
The difference between a donation match and a donation challenge, and why it matters.
2
Donor perception around matching and how it can impact overall trust.
3
Three principles that nonprofits can apply to rebuild trust and the spirit of matching.
