.webp)
How L-CMD Research Foundation Raised More in 30 Days Than the Previous 6 Months
L-CMD Research Foundation used a strategic matching campaign to reinvigorate its donor base, create new excitement, and accelerate critical rare disease research.
Executive Summary
Challenge
After an early surge of support, slower research updates made it difficult for L-CMD Research Foundation to keep donors engaged and fundraising momentum strong.
Solution
L-CMD launched a 30-day matching campaign powered by MatchNice, designed to create urgency, re-engage past donors, and build momentum around its mission.
.png){kind=small}
Results
The campaign generated $10,000 from 42 gifts, which was more raised online than the previous six months combined, and increased average gift size 185%.
185%
INCREASE IN AVERAGE GIFT SIZE
$10K
TOTAL CAMPAIGN IMPACT
ONE
DAY TO LAUNCH THE CAMPAIGN
73
PRESCRIPTIONS DELIVERED
Key Insights
30 Days Compared to 6 Months
The campaign raised more online in 30 days than L-CMD had raised online during the previous six months, breaking through a prolonged fundraising lull.
.webp){kind=small}
Donors Gave Larger Gifts Than Usual
Average gift size increased 185%, showing the match didn’t just create more engagement and activity, it also inspired substantially greater generosity.
Matches Can Reinvigorate Donors
The campaign gave a fresh reason to reconnect with previous supporters, creating excitement and reminding donors they could help research move forward.
.webp){kind=small}
Fundraising Kept Research Moving
Campaign proceeds helped cover unexpected research costs, allowing scientists to adjust and rerun key experiments rather than results to stalling progress.
.webp)
Hannah Lowe
PRESIDENT & CO-FOUNDER
“Matching always boosts enthusiasm… it creates buzz and pushes your supporters to share your mission with people who don’t yet know you. We raised more with the match than we had in the previous 6 months. The match helped reinvigorate our donor base and added excitement and reminded people that we are here and we’re doing meaningful work.”
