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How Jewish Story Partners Increased Year-Over-Year Revenue 366% with a Match
Jewish Story Partners used a 19-day Rosh Hashanah matching campaign to activate individual donors, create urgency, and turn a $5,000 match into $18,500 in total impact.
Executive Summary
Challenge
JSP wanted to grow individual giving beyond its traditional base of major donors and foundations, but had never tested an online matching campaign before.
Solution
JSP partnered with MatchNice on a focused Rosh Hashanah campaign, using a visible $5,000 match and deadline to give individual supporters a reason to act.
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Results
They surpassed its matching goal, increased the match to $7,500, and generated $11,000 from 34 donors for $18,500 in total impact in just 19 days, setting a fundraising record.
366%
YEAR OVER YEAR ONLINE REVENUE
194%
INCREASE IN AVERAGE GIFT SIZE
189%
INCREASE IN TOTAL DONATIONS
$18.5K
RAISED IN THE CAMPAIGN
Key Insights
Individual Giving Took Off
JSP generated $11,000 from 34 donors, compared with $3,000 from 18 donors the previous year, showing the potential of its individual donor community.
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More Donors Gave Bigger Gifts
Average gift size increased 194% year over year, showing the campaign didn’t just attract more gifts, it inspired substantially greater generosity.
Urgency Accelerated Giving
A focused 19-day campaign with a visible match, and Rosh Hashanah deadline gave supporters a clear reason to give now rather than later.
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It Unlocked a Bigger Match
After JSP surpassed its original $5,000 match, the matcher increased the commitment to $7,500, extending the opportunity and helping to raise more.
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