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How Jewish Story Partners Nearly Quadrupled Its Rosh Hashanah Campaign
Executive Summary
Challenge
A small individual donor base for as a five-year-old nonprofit, JSP needed new revenue in a slow, crowded season for Jewish holiday matches.
Solution
After a pilot match in 2025 that resulted in $18,500 in total impact, JSP secured a $20,000 match from its leadership, then grew it to $35,000 mid-campaign.
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Results
Donors gave $36,951 across 60 gifts, exceeding the $35,000 match for $71,951 in total impact, allowing the organization to invest in its mission and increase reach.
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Key Insights
Bigger Match, Bigger Gifts
The average gift rose 90% to $616, and 21 gifts (35%) came in at $500 or more.
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Matching Helps Acquire Donors
37 of 57 donors (65%) gave to JSP
for the first time, contributing $13,945.
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Deadlines Drive Action
The first and final days brought in 24 of 60 gifts. The last day alone raised $6,824.
Meaningful Options Move Donors
Six $1,800 gifts reflected the Jewish tradition of giving in multiples of 18, or chai (life).
“If you’ve never done a match before and you feel any trepidation, work with MatchNice… You can have a great airplane, but if you don’t have the right propeller system, you’re just not going to go anywhere.”
Marla Eglash Abraham
Chief Strategy Officer
“We could set everything up ourselves and have control over it… It’s very user friendly and easy, and the platform has improved since last year. It’s been a great experience for us.”
Joey Jovanovic
Events Manager
