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How Good Shepherd Services Turned Its Junior Board into Fundraising Ambassadors
Good Shepherd Services used a $5,000 match to teach peer-to-peer fundraising, activate its SpringBoard Junior Board, and bring dozens of new supporters into the organization.
Executive Summary
Challenge
Good Shepherd needed to help a relatively new Junior Board meet its fundraising goal while building confidence, collaboration, and practical peer-to-peer fundraising skills.
Solution
The team paired a $5,000 match with a shared fundraising goal, practical training, coordinated outreach, and a toolkit members could adapt across email, social, and video.
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Results
SpringBoard brought in 45 new donors, unlocked the full match, and continued raising after the deadline, ultimately using their networks to exceed $7,100 in donor contributions.
Key Insights
38%
DONATION CONVERSION RATE
100%
OF THE 45 DONORS WERE BRAND NEW
85%
JUNIOR BOARD P2P PARTICIPATION
$10,625
TOTAL IMPACT FROM $5K MATCH
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Board Became a Fundraising Teams
The campaign replaced an individual mentality with one shared goal, helping SpringBoard members pull in the same direction and build collective ownership.
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Networks Reached New Donors
The board activated their personal networks and brought in approximately 45 new donors, showing the power of fundraising via trusted relationships.
Structure Made It Achievable
A practical toolkit gave members the confidence to fundraise with the matching incentive, without feeling like they were making an awkward personal ask.
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Success Created More Success
Giving didn't stop at the goal. Gifts continued after the deadline, exceeding $7,167, reinforcing the value of maintaining visible match, even after the goal is met.
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