Donation Matching for GivingTuesday: 30-Minute Playbook

GivingTuesday is the biggest giving day of the year, and also one of the noisiest. Standing out takes strategy, creativity, and the right tools. One of the most effective ways to cut through and inspire greater generosity is using donation matching to create a shared movement of generosity.

In just 30 minutes, this webinar will give you a practical 3-step checklist and ready-to-use outreach scripts to help you secure a matcher, raise donor awareness, and activate your campaign:

🔍 Secure matchers → donors, sponsors, partners, board members

💡 Raise awareness → use donor psychology + GivingTuesday momentum

✅ Activate matches → launch, promote, and maximize impact all day